Arla Philippines’ Get Real, Get Arla campaign in 2023 was one of the top 5 finalists in the Kantar Creative Fest 2023 – Digital Campaigns Category, besting over numerous entries from multiple brands. The winners were decided on creativity and effectiveness of the campaign in the market, driving significant sales growth and boosting brand equity.
Get Real, Get Arla was aired from August to December 2023. Although falling short of the crown, the campaign resulted to significant sales lifts to the brand – over 20% increase for the total sales, with Cream Cheese sales doubling its performance versus past 3 months as it is one of the featured products in the campaign. It also generated a 7% leap in awareness for the brand versus last year.
This marketing campaign was aired on leading digital platforms in the country such as Facebook, Instagram, Tiktok, and Youtube, together with strategic offline placements in select supermarkets, groceries, and major thoroughfares nationwide.
“Get Real, Get Arla is just a start for us. It’s one of the brand’s biggest investments in its young life in the Philippines and it generated really good uplifts – sales and awareness wise. It’s a testament to how we’ve been planning our campaigns. Special thanks to our partners – Valentine McCormick Ligibel Y&R Philippines, Zenith Optimedia, and of course the whole Arla Philippines family.” said Tom Alonzo, Digital Marketing Manager of Arla Philippines.